• HOME
  • BLOG
  • Peppa

  • PROGRAMS

Peppa

Branding on Instagram
SOCIAL MEDIA

Three foundational key points for branding your business on Instagram

Social media, especially Instagram, is the perfect place to connect with your audience without time or location boundaries. You can reach people easier and tell your story without being in the middle of the noise. That’s a reason enough to start branding your business on Instagram, am I right? If you’re an introvert, like I am, you know what I’m talking about. Currently, Instagram is offering so many opportunities for us, online entrepreneurs, to show up, spread our message, hang out with our people, and build a connection with them. And this, without paying for ads. (Check out the 3 steps for creating a great first impression when someone lands on your profile for the first time.

 

A short story before we dive in

 

When she said to me: “Well, it’s gorgeous! However, why should I care in the first place? “

That I was speechless, is an understatement.

 

It happened a few years ago when I presented my newly created website for my business to a friend and asked her for feedback. I blanched after I got her honest option. That was all I could do in return. My first thought was “How dare she? “, but then I felt embarrassed, forlorn, not good enough. And I put so much energy and work into creating the beautiful logo, picked the gorgeous colors, and spent a lot of time writing how great I am at what I do.

 

Even as a professional brand stylist, who was doing this successfully for clients for years, it appeared that I couldn’t do this for myself right. Much worse, I thought I knew what I was doing! It turned out I was building a business with a beautiful style around it, NOT a sustainable, valuable BRAND. It was all about me, and I wasn’t seeing the big picture.

 

„Our purpose is not to make the best planes with the perfect wings; it’s to make things that enable people to be a better version of themselves – and to show them their wings.“ –Bernadette Jiwa

 

I’d ask you to trust me on this, but I’m sure you’ve made an experience with that already (at least once). I see it all the time, and I know just how stressful the process of building a brand on Instagram can be. Even more, as an introvert myself, I know how daunting it is to put yourself out there in the marketplace, talk about what you do, and sell.

 

 

The biggest mistake entrepreneurs are making

 

Most entrepreneurs think that once you have

  • a logo and a website,
  • created a product or a service pack and jumped straight onto the marketing,
  • created an Instagram account where you post now and then what you’ve eaten and where you’ve been on vacation next to „that’s my incredible product/service – buy it“,

you have a brand and are ready to crush it. I beg to differ… And here’s why.

 

Building a valuable, purposeful brand on Instagram is a long-term process. And it starts even before you create something to sell.

The one thing you need is where to start, right? And when you know where to focus, nothing can prevent you from achieving your big dreams.

Now that we’re on the same page, I’m gonna reveal to you my three foundational key points for branding your business on Instagram.

 

#1 Define Your WHY 

 

I don’t know how often you’ve heard this before, but if you have no idea why you are doing what are you doing, how could it be possible for someone else to get you?!

Because it is your WHY that gets you up at night to go and create, your WHY that inspires you and others to keep going and be the person you’re proud of.

Defining your WHY, (aka your purpose), helps you narrow your focus. It’s like an A-HA MOMENT when you can suddenly see clearly. And when you know why are you doing what you’re doing, you easily talk about it, and your audience can understand it and relate to it. This knowledge helps you find your people and build a genuine connection with them.

 

#2 Identify Your Audience (Your Ideal Client)

 

I know, you’ve heard that all too often too, but hear me out anyway: When you speak to everyone you speak to no one. No one feels addressed, so they gonna merely ignore you. And the same goes for serving everyone. You just can’t! You are one human being, and there are billions out there, so it’s not gonna work. Besides, it’s overwhelming.

Get crystal clear whom you want to serve and work with. Start listening to them and identify their needs, pressure points, and desires so you can hand over your brilliance and serve them better.

Knowing your audience helps you clear your message and speak directly to them so they can relate to your story, your products, and your services. Thus to love and trust you, to work with you, or buy from you.

 

#3 Create Your Brand Story

 

Telling your stories is the easiest, honest, and fastest way to allow someone to relate to you and what you’re offering. Stories create connections, inspire, and encourage others to be their better self. As human beings, we live and breathe stories since we exist. Stories stick. Even the paleo man has scratched his story on the cavern walls.

 

A brand story is a perfect way to tell what make us unique and valuable to our audience. Be it talking about the journey you went through to become who you are or the reason you started this business, the process of creating your product, or how a service you offer impacted the life of a client, your failures as you were launching and what you’ve learned along the way … All these are stories that are inspiring and relatable.

 

And dear friend, don’t stress out to invent stories. You already have all those stories inside of you for you live(d) and experience(d) them. You just need to uncover them.

 

When you write and tell your stories, choose topics that are relevant, helpful, inspirational, or educational, and own them. Whenever you write a caption for social media, ask yourself if this may help, inspire, or educate your ideal client in some way, so she/he is gonna take action. Even when you’re talking about your products or services, allow your audience to relate to these. Show them the benefits and give them value. Don’t manipulate them to buy, don’t push them to choose you over a competitor. Let your audience experience the value of your offer and get to know you. They will love and trust you for that. If you care, they’re gonna care as well!

 

Imagine the difference

 

… you are gonna make if you create something that matters for people who care and the values of you both are aligned, and you make someone’s life better and easier …

TAGS:audience buildinginstagramonline brandingonline marketing
Share

Leave a Comment Cancel Comment

You May Also Like

April 20, 2020

Three steps for creating an unforgettable first impression on Instagram

Hey, I’m Peppa
Hey, I’m Peppa

Hey, I’m Peppa

I help high-integrity coaches & service providers build and grow with courses and group coaching programs. Creator of The Course Impact Formula™ 🚀

LOOKING FOR SOMETHING?

BROWSE BY TOPIC

  • FEATURED
  • MARKETING & SALES
  • MEMBERSHIP SITES
  • MINDSET
  • ONLINE COURSE CREATION
  • PERSONAL EXPERIENCE
  • POPULAR
  • SOCIAL MEDIA

Recent Posts

  • no sales funnel confused coach

    The Ultimate Guide To Selling Out Your Courses & Coaching Offers Using Sales Funnels

    March 30, 2022
  • change your mindset cover

    13 Ways To Change Your Mindset For A Better Life And Business

    December 10, 2021
  • create a course in a weekend

    3 Steps To A Hot-Selling Course (You Can Create In an Afternoon)

    October 22, 2021

My Favorite Tools

SAMCART

DRIP

INSTAPAGE

CANVA

PROCESS STREET

Follow Along

🌟 How to create a simple, honest, and crazy-profitable Live Video…
... in just 3 easy steps

1️⃣ Pick a topic that is relevant  with your people's situation right now and aligned with how you help them.

2️⃣ Offer a new perspectives they haven’t thought about or shift thinking that keeps them stuck

3️⃣ Share what they need to do to take the next step with you

Looking for more support to build an excited and engaged audience and email list using the power of live video?

Over the last few years, I've created so many trainings and resources that have helped coaches, course creators, and online service providers to craft their messaging and create content that actually connects & converts.

And now, I pack a small portion of these including everything I’ve learned through my own ‘going live’ experience in a page that I called the Live Video Dashboard. 

👉 Click the link in my bio to get instant access to the Dashboard
peppageorgieff
peppageorgieff
•
Follow
🌟 How to create a simple, honest, and crazy-profitable Live Video… ... in just 3 easy steps 1️⃣ Pick a topic that is relevant with your people's situation right now and aligned with how you help them. 2️⃣ Offer a new perspectives they haven’t thought about or shift thinking that keeps them stuck 3️⃣ Share what they need to do to take the next step with you Looking for more support to build an excited and engaged audience and email list using the power of live video? Over the last few years, I've created so many trainings and resources that have helped coaches, course creators, and online service providers to craft their messaging and create content that actually connects & converts. And now, I pack a small portion of these including everything I’ve learned through my own ‘going live’ experience in a page that I called the Live Video Dashboard. 👉 Click the link in my bio to get instant access to the Dashboard
3 days ago
View on Instagram |
1/4
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something... If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch? Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?! Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients. 🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
peppageorgieff
peppageorgieff
•
Follow
Let me ask you something... If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch? Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?! Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients. 🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
6 days ago
View on Instagram |
2/4
Do you sometimes feel your progress is slow?

Do you sometimes blame yourself for not being already where you want to be and not doing enough to get there faster?

Often the reason we struggle with insecurity is: we compare our back-end circumstances with everyone else’s highlight reel.

Every one of us was once a beginner. Every successful coach, service provider, and online entrepreneur was once a newbie, including those you look up to. Every top athlete was once out of shape. 

Ethos #3 on Planet Peppa: Comparison is the thief of joy.

Your journey is your journey, and their journey is their journey.

What if you focus on NOW? 

What if you enjoy where you are at right now and be supportive of yourself?

Focusing only on how far you still have to go won’t get you there faster. 

Why not take a moment to look at where you came from? You might be surprised by what you find out… 

Just celebrate that and allow yourself to experience joy.

That’s ALL that really matters!

My point is….

Forget what everyone else is doing, achieving, or celebrating. Your life is about breaking your own limits and outgrowing yourself to live YOUR best life.

The ONLY person you compare yourself with is the one you used to be!

❌ Scratch that…

You don’t even need to do that…

Remember… the only thing that matters is where you are right now. You can change your future by the choices you make now.

Celebrate yourself! 🥰
peppageorgieff
peppageorgieff
•
Follow
Do you sometimes feel your progress is slow? Do you sometimes blame yourself for not being already where you want to be and not doing enough to get there faster? Often the reason we struggle with insecurity is: we compare our back-end circumstances with everyone else’s highlight reel. Every one of us was once a beginner. Every successful coach, service provider, and online entrepreneur was once a newbie, including those you look up to. Every top athlete was once out of shape. Ethos #3 on Planet Peppa: Comparison is the thief of joy. Your journey is your journey, and their journey is their journey. What if you focus on NOW? What if you enjoy where you are at right now and be supportive of yourself? Focusing only on how far you still have to go won’t get you there faster. Why not take a moment to look at where you came from? You might be surprised by what you find out… Just celebrate that and allow yourself to experience joy. That’s ALL that really matters! My point is…. Forget what everyone else is doing, achieving, or celebrating. Your life is about breaking your own limits and outgrowing yourself to live YOUR best life. The ONLY person you compare yourself with is the one you used to be! ❌ Scratch that… You don’t even need to do that… Remember… the only thing that matters is where you are right now. You can change your future by the choices you make now. Celebrate yourself! 🥰
2 weeks ago
View on Instagram |
3/4
There are many ways to get new clients, reach more people and sell your programs but you'll have to get comfortable with having RELEVANT conversations with the right people… no matter if through email, on your feed and reels, or discovery calls.

Chew on that for a lil’ bit…
peppageorgieff
peppageorgieff
•
Follow
There are many ways to get new clients, reach more people and sell your programs but you'll have to get comfortable with having RELEVANT conversations with the right people… no matter if through email, on your feed and reels, or discovery calls. Chew on that for a lil’ bit…
3 weeks ago
View on Instagram |
4/4
@peppageorgieff
🌟 How to create a simple, honest, and crazy-profitable Live Video…
... in just 3 easy steps

1️⃣ Pick a topic that is relevant  with your people's situation right now and aligned with how you help them.

2️⃣ Offer a new perspectives they haven’t thought about or shift thinking that keeps them stuck

3️⃣ Share what they need to do to take the next step with you

Looking for more support to build an excited and engaged audience and email list using the power of live video?

Over the last few years, I've created so many trainings and resources that have helped coaches, course creators, and online service providers to craft their messaging and create content that actually connects & converts.

And now, I pack a small portion of these including everything I’ve learned through my own ‘going live’ experience in a page that I called the Live Video Dashboard. 

👉 Click the link in my bio to get instant access to the Dashboard
peppageorgieff
peppageorgieff
•
Follow
🌟 How to create a simple, honest, and crazy-profitable Live Video… ... in just 3 easy steps 1️⃣ Pick a topic that is relevant with your people's situation right now and aligned with how you help them. 2️⃣ Offer a new perspectives they haven’t thought about or shift thinking that keeps them stuck 3️⃣ Share what they need to do to take the next step with you Looking for more support to build an excited and engaged audience and email list using the power of live video? Over the last few years, I've created so many trainings and resources that have helped coaches, course creators, and online service providers to craft their messaging and create content that actually connects & converts. And now, I pack a small portion of these including everything I’ve learned through my own ‘going live’ experience in a page that I called the Live Video Dashboard. 👉 Click the link in my bio to get instant access to the Dashboard
3 days ago
View on Instagram |
1/5
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something... If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch? Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?! Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients. 🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
Let me ask you something...
 
If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch?
 
Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?!
 
Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients.

🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
peppageorgieff
peppageorgieff
•
Follow
Let me ask you something... If you DID know what to say and how to say it and could have that confidence build-up, would you finally hit that 'Go Live' button and start sharing your unique voice? Could that get you at least an extra client or student or two for your next launch? Could you even attract MORE of the right people? ... heck! Would you even just start showing up on social media more often!?! Well ... if you said “yes!” to any of that... these exclusive training and resources (usually reserved only for my students and clients) will help you finally get off the hiding stage and take action, so you FINALLY see that all of your efforts are paying off with sales and clients. 🚀🚀 Click the link in my bio and snag your free access. 🚀🚀
6 days ago
View on Instagram |
2/5
Do you sometimes feel your progress is slow?

Do you sometimes blame yourself for not being already where you want to be and not doing enough to get there faster?

Often the reason we struggle with insecurity is: we compare our back-end circumstances with everyone else’s highlight reel.

Every one of us was once a beginner. Every successful coach, service provider, and online entrepreneur was once a newbie, including those you look up to. Every top athlete was once out of shape. 

Ethos #3 on Planet Peppa: Comparison is the thief of joy.

Your journey is your journey, and their journey is their journey.

What if you focus on NOW? 

What if you enjoy where you are at right now and be supportive of yourself?

Focusing only on how far you still have to go won’t get you there faster. 

Why not take a moment to look at where you came from? You might be surprised by what you find out… 

Just celebrate that and allow yourself to experience joy.

That’s ALL that really matters!

My point is….

Forget what everyone else is doing, achieving, or celebrating. Your life is about breaking your own limits and outgrowing yourself to live YOUR best life.

The ONLY person you compare yourself with is the one you used to be!

❌ Scratch that…

You don’t even need to do that…

Remember… the only thing that matters is where you are right now. You can change your future by the choices you make now.

Celebrate yourself! 🥰
peppageorgieff
peppageorgieff
•
Follow
Do you sometimes feel your progress is slow? Do you sometimes blame yourself for not being already where you want to be and not doing enough to get there faster? Often the reason we struggle with insecurity is: we compare our back-end circumstances with everyone else’s highlight reel. Every one of us was once a beginner. Every successful coach, service provider, and online entrepreneur was once a newbie, including those you look up to. Every top athlete was once out of shape. Ethos #3 on Planet Peppa: Comparison is the thief of joy. Your journey is your journey, and their journey is their journey. What if you focus on NOW? What if you enjoy where you are at right now and be supportive of yourself? Focusing only on how far you still have to go won’t get you there faster. Why not take a moment to look at where you came from? You might be surprised by what you find out… Just celebrate that and allow yourself to experience joy. That’s ALL that really matters! My point is…. Forget what everyone else is doing, achieving, or celebrating. Your life is about breaking your own limits and outgrowing yourself to live YOUR best life. The ONLY person you compare yourself with is the one you used to be! ❌ Scratch that… You don’t even need to do that… Remember… the only thing that matters is where you are right now. You can change your future by the choices you make now. Celebrate yourself! 🥰
2 weeks ago
View on Instagram |
3/5
There are many ways to get new clients, reach more people and sell your programs but you'll have to get comfortable with having RELEVANT conversations with the right people… no matter if through email, on your feed and reels, or discovery calls.

Chew on that for a lil’ bit…
peppageorgieff
peppageorgieff
•
Follow
There are many ways to get new clients, reach more people and sell your programs but you'll have to get comfortable with having RELEVANT conversations with the right people… no matter if through email, on your feed and reels, or discovery calls. Chew on that for a lil’ bit…
3 weeks ago
View on Instagram |
4/5
Thinking about what type of membership site will best meet your needs? 

I created an 18-page FREE report, "8 Proven Ideas For Profitable Membership Sites," to help you with that.

Try one or more of these ideas to help set you on the right path.

✨✨ Tab the link in my bio and grab your copy ✨✨
peppageorgieff
peppageorgieff
•
Follow
Thinking about what type of membership site will best meet your needs? I created an 18-page FREE report, "8 Proven Ideas For Profitable Membership Sites," to help you with that. Try one or more of these ideas to help set you on the right path. ✨✨ Tab the link in my bio and grab your copy ✨✨
4 weeks ago
View on Instagram |
5/5
@PeppaGeorgieff
  • PRIVACY POLICY
  • TERMS & CONDITIONS
  • EARNINGS DISCLAIMER
  • LEGAL NOTICE

COPYRIGHT © 2021 PEPPAGEORGIEFF.COM | ALL RIGHTS RESERVED Site Powered by Pix & Hue.