3 Steps To A Hot-Selling Course (You Can Create In an Afternoon)
I’m curious…
How many half-finished or almost completed products, books, and group coaching programs do you have sitting around on your virtual shelf? And how many ideas for creating new ones?
If you’re like most entrepreneurs, the answer is a resounding “Ugh… far too many!”
And frankly, the reason you have all of those incomplete books and programs isn’t that you don’t know your subject, or because you’re a poor writer, or even because you don’t have time.
The real reason is because you’re overthinking the whole process.
You might be buying into the belief that you must:
- Create something from scratch no one has ever seen so far or
- Create something that looks just like every other program in your niche… i.e., has exactly so many videos and exactly so many coaching sessions, so it’s successful.
- Or maybe even create something so comprehensive and massive that it encompasses every aspect of your subject. From soup to nuts. And at some point, you thought, “How did I even get into this?!”
The truth: every one of these beliefs is holding you back from creating the exact program or course your people are looking for—and it just happens to be something you can put together in an afternoon (or less) with the content you already have on hand… in just 3 steps:
Step 1: Identify The Problem
Fact: to ensure your course or program is set up for success, you need to make sure you’re solving your perfect people’s burning problem. ONE single problem that has a SINGLE solution. So rather than solving the problem of list building, try solving the problem of how to get your first 100 engaged leads in 2 weeks.
It’s all about a single problem that you most probably have the solution for right in your business documentation and have found an effective way to solve for yourself.
Step 2: Define Your Process
Using the example above — getting your first 100 engaged leads in 2 weeks — chances are you have a process you followed. It’s a step-by-step plan that walks you or your team through the process of getting these results. Or if you already teach or coach people 1:1 to do that, you even have worksheets, checklists, and other accompanying materials, so they get to the outcome as fast as possible.
For someone who’s struggling with starting to build their list or even if they have one, but it’s more of a ghost town, this simple process can be a real lifesaver.
Step 3: Share What Works
That’s it! Package up your already existing experience and business documentation, and viola! You have a new course you can get up for sale in a single afternoon. And yes, you can run your first version even live without stressing out with creating all these pre-recorded videos to launch it.
The only question now is, why haven’t you launched it yet?
Still not sure where to start? Read this article about How to find ideas to create your own online course.